The Thought Leadership Advantage
Are your market conditions getting more challenging and traditional methods of attracting business starting to lose their effectiveness?
The Thought Leaders Advantage is about developing the understanding and positioning of a market leader. Imagine what could be possible if you could get your people beyond their roles and turn them into the recognised gurus of your industry.
By identifying what a thought leader does and how you can go about looking at developing a mindset to shift the way people are thinking you can gain this competitive edge. In this keynote, Scott looks at the trends in business and how critical it is to use Thought Leadership to position your brand and your people.
Key messages include:
- The 7 critical trends that make Thought Leadership an Imperative for any business
- The 9 essential skills of Thought Leadership and how you can use this to start creating your expertise
- How to shift from spin communication to strategic Thought Leader positioning the 3 common approaches to positioning (and why many marketing departments are getting this wrong)